Quiz 4

QUIZ 4
1. One of the advantages of Internet survey compared
to traditonal human survey:
a. increases cost.
b. the same cost.
c. reduces cost.
d. None of the above.

2. When you do Internet survey, it is true that:
a. you'll need lots of printed materials.
b. you don't need printed materials.
c. you need to give respondents modems.
d. None of the above.

3. We must not do a marketing research when it is clearly:
a. we don't have the resource to need to do the research successfully.
b. we may identify from it, the best timing for a market entry.
c. the benefits of conducting research is more than the costs.
d. None of the above.

4. When managers have perceptions different from each other, then:
a. Managers Cannot Agree on What They Need to Know to Make a Decision.
b. The wrong phenomena might be studied.
c. All of the above.
d. None of the above.

5. When doing a marketing research, we'll agree to do it
when:
a. the market is large, and the profit margin is small.
b. the market is small, and the profir margin is large.
c. All of the above.
d. None of the above.