Quiz 2

1. If we use Marketing Research (MR) then we won't have a formal
link with the environment to provide accurate and useful
information for better decision making.
a. True.
b. False.

2. There are 4 main strategic categories in marketing research
activities. When we do it with a purpose to select target market,
then it is called:
a. Market Analysis.
b. Marketing Strategy Design.
c. Analyzing Marketing Performance.
d. None of the above.

3. (Related to no.2) When we do the Market Segmentation, then
essentially we are doing MR with a purpose to:
a. select target market.
b. analyzing market segment.
c. All of the above.
d. None of the above.

4. When information is used to formulate a final conclusion which
can vary from expert to expert, then the formulation is called a:
a. knowledge.
b. data.
c. fact.
d. None of the above.

5. In order to achieve “Scientific Studies” in MR, there are
instances when we need to collect data from many respondents.
This effort may fail due to:
a. too much time is available to do the MR study.
b. time pressure for quick results from the MR study.
c. too much money is available for the MR study.
d. None of the above.