Quiz 3

No.1 to 3 refer to the importance of Marketing Research to
Management.

1. When you collect data, analyze and you finally find the solution
to the marketing-related BIG problems that you have.
a. descriptive function.
b. diagnostic function.
c. predictive function.
d. None of the above

2. When you collect data, calculate and you finally find the answer
to the marketing-related questions (but not necessarily problems)
that you have.
a. descriptive function.
b. diagnostic function.
c. predictive function.
d. None of the above

3. Based on your marketing research you decide not to enter a business
proposed to you.
a. descriptive function.
b. diagnostic function.
c. predictive function.
d. None of the above

4. The following can be considered an Applied Research.
a. Basic research.
b. Programmatic research.
c. All of the above.
d. None of the above.

5. In Applied Research we can assess a marketing
program performance. We call it:
a. Basic research.
b. Programmatic research.
c. All of the above.
d. None of the above.