FINAL GRADE BOOK

Grading Policy

Quiz 4

QUIZ 4
1. One of the advantages of Internet survey compared
to traditonal human survey:
a. increases cost.
b. the same cost.
c. reduces cost.
d. None of the above.

2. When you do Internet survey, it is true that:
a. you'll need lots of printed materials.
b. you don't need printed materials.
c. you need to give respondents modems.
d. None of the above.

3. We must not do a marketing research when it is clearly:
a. we don't have the resource to need to do the research successfully.
b. we may identify from it, the best timing for a market entry.
c. the benefits of conducting research is more than the costs.
d. None of the above.

4. When managers have perceptions different from each other, then:
a. Managers Cannot Agree on What They Need to Know to Make a Decision.
b. The wrong phenomena might be studied.
c. All of the above.
d. None of the above.

5. When doing a marketing research, we'll agree to do it
when:
a. the market is large, and the profit margin is small.
b. the market is small, and the profir margin is large.
c. All of the above.
d. None of the above.

Quiz 3

No.1 to 3 refer to the importance of Marketing Research to
Management.

1. When you collect data, analyze and you finally find the solution
to the marketing-related BIG problems that you have.
a. descriptive function.
b. diagnostic function.
c. predictive function.
d. None of the above

2. When you collect data, calculate and you finally find the answer
to the marketing-related questions (but not necessarily problems)
that you have.
a. descriptive function.
b. diagnostic function.
c. predictive function.
d. None of the above

3. Based on your marketing research you decide not to enter a business
proposed to you.
a. descriptive function.
b. diagnostic function.
c. predictive function.
d. None of the above

4. The following can be considered an Applied Research.
a. Basic research.
b. Programmatic research.
c. All of the above.
d. None of the above.

5. In Applied Research we can assess a marketing
program performance. We call it:
a. Basic research.
b. Programmatic research.
c. All of the above.
d. None of the above.

Quiz 2

1. If we use Marketing Research (MR) then we won't have a formal
link with the environment to provide accurate and useful
information for better decision making.
a. True.
b. False.

2. There are 4 main strategic categories in marketing research
activities. When we do it with a purpose to select target market,
then it is called:
a. Market Analysis.
b. Marketing Strategy Design.
c. Analyzing Marketing Performance.
d. None of the above.

3. (Related to no.2) When we do the Market Segmentation, then
essentially we are doing MR with a purpose to:
a. select target market.
b. analyzing market segment.
c. All of the above.
d. None of the above.

4. When information is used to formulate a final conclusion which
can vary from expert to expert, then the formulation is called a:
a. knowledge.
b. data.
c. fact.
d. None of the above.

5. In order to achieve “Scientific Studies” in MR, there are
instances when we need to collect data from many respondents.
This effort may fail due to:
a. too much time is available to do the MR study.
b. time pressure for quick results from the MR study.
c. too much money is available for the MR study.
d. None of the above.

Class Project

Estimate the market shares of Marimas sachet and Nutrisari sachet.

Do for your class project:
1. Form to collect data
2. Design the form
3. Determine how to collect data
4. Collect data from 30 expert respondents (ask for their opinions).
(Qualfy the experts using your common-sense criteria).
5. Analyze your findings.
6. Publish your findings on Slideshare.

Weekly 2

Refer to your "Majalah Fitness" example which was discussed in class.

Your Weekly 2 Assignment is:
1. Create another example.
2. Respondents can be found and asked in the PTC Mall area.
3. Create 5 findings.
4. Create 2 to 4 questions for each finding.